Content marketing & offering

*Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
*Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
*Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
*Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
*Creating content people actually want
*Sharing content on the channels they use
*Measuring the results of content marketing activities

المتطلبات

• BA/BS degree or equivalent work experience.
• Some past experience in marketing preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic,
• convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Bonus skills: HTML/CSS, Adobe Creative Suite.